Vokal has an expansive network of contacts and referrals. However, after several years in business, their growth was increasing faster than their relationship network. They were looking to expand their sales pipeline with qualified leads and sales opportunities but lacked the internal expertise to make it happen quickly.
RESULTS
+ Generated 343 sales-qualified leads within 90 days
+ Generated 10 sales opportunities within 90 days
+ Generated one billable project within the first three weeks of the campaign
CHALLENGE
Identify leads that would not only help Vokal quickly fill their sales pipeline and generate more sales opportunities but also support their vision for the future of the business.
SOLUTION
We conducted a workshop with Vokal’s leadership team. Our sales and marketing experts listened as Vokal described their goals, the issues they faced, and their vision for the future of the business. We then set to developing a campaign that would help Vokal quickly source qualified leads and generate sales opportunities.
We worked with Vokal to consolidate their solution offerings to better serve the target market and align with their business goals.
We then created a campaign playbook, which acted as a roadmap for the entire lead generation campaign. This go-to resource detailed the campaign’s audiences, goals, tactics and timeline in addition to documenting Vokal’s buyer personas, key competitors, common objection responses and case studies.
"This simple and effective exercise allowed us to quickly align on an approach to generate and nurture qualified leads; while leaving room for adjustments to meet future brand goals."
– Blake Kurinsky, Vice President of Technology
Our inside sales reps used the campaign playbook to identify target accounts and develop a lead list. They worked with our copywriter to create focused messages that would resonate with those audiences. Those messages were then incorporated into a series of targeted emails for our sales team to send and call scripts for them to follow up.
We helped craft and implement a sustainable and repeatable high velocity sales process that will continue to source qualified leads and generate sales opportunities for Vokal in the future.
"The Symbiont team has proven to be a true partner in every sense of the word."
– Blake Kurinsky, Vice President of Technology
INDUSTRY
Web & Mobile App Development
PRODUCTS & SERVICES
Digital Product Development
WEBSITE
ABOUT
Vokal is an industry-leading digital experience agency specializing in mobile application development, responsive website development, user experience design and branding in an interconnected world.
RESULTS
SYMBIONT GROUP
We help B2B companies connect, engage, retain, reactivate and sell MORE through targeted marketing and sales campaigns.