CASE STUDY

Expanding B2B marketing capabilities

EXHIBIT & EVENT MARKETING

Czarnowski wanted a clearly defined marketing strategy and objectives as well as an enhanced digital presence that accurately represented their experience and talent. And they required a partner to make it happen with expanded B2B marketing capabilities.

RESULTS

+ Increased number of marketing-qualified leads by 275%

+ Increased average time on website by 15%

+ Increased average number of page views per visit by 25%

CHALLENGE

Build an inbound marketing engine for Czarnowski that not only validated their expertise to clients, prospects and partners but also showcased their dynamic culture and innovative design capabilities.

SOLUTION

We worked with Czarnowski’s internal marketing team to establish their marketing objectives: increase awareness of Czarnowski’s full-service capabilities and expansive industry knowledge. With the objectives defined, we identified key marketing activities to support their achievement.

"The Symbiont marketing team provides the whole package when talking boardroom strategy to execution and beyond. Everything they touch is tied to a significant business objective."

– Dillon Nagle, Director of Marketing

Once the marketing strategy was in place, we developed a corresponding content strategy. This included defining the buyer journey, developing buyer personas and conducting a content audit—which was used to pinpoint and fill existing content gaps.

We also performed a detailed keyword audit to determine which long-tail keywords would improve SEO. Those keywords were incorporated into targeted content designed to pull prospects thorough the sales funnel by displaying Czarnowski’s creative philosophy, demonstrating their multi-industry experience and promoting their core capabilities.

Don't take our word for it. Read about how we expanded B2B marketing capabilities for our event and exhibit marketing client.

The content was organized into a content calendar that mapped out when it would be published and how it would be distributed across social media channels such as LinkedIn, Twitter and Facebook.

"Their sensitivity to best practices, ability to customize within rigid constraints and agility at wordsmithing around political landmines enhanced our efforts time and time again."

– Dillon Nagle, Director of Marketing

We measured and analyzed the performance of each piece of content, which included a marketing guide, blog posts, case studies, landing pages, web pages and videos. The resulting analytics were used to make recommendations on which content formats and topics were driving the highest level of user engagement. We then integrated those findings back into the content calendar.