Marketing creatives and technologists have a lot in common—namely producing, finding and converting leads. And while they go about achieving these objectives in different ways, a partnership between them delivers unmatched results.
Real friends share.
So invite technologists and creatives to the same party. Because data produces insight, and insight is the basis for developing content that resonates with your target audience. And when your audience gets it, everyone wins.
For more information on why you should spark a friendship between technology and creativity, check out Marketing Land’s Technology And Creativity Must Play Nice Together In The Marketing Sandbox.