How to Create Content for the 4 Stages of Buyer Awareness

When your content isn’t connecting with your target audience, it’s tempting to go back to the drawing board. 

But what if your content just needs a perspective shift? 

Content often misses the mark with potential buyers because it doesn’t account for their level of awareness. 

This means your emails, blogs, case studies and more could be talking about a problem that your audience doesn’t even know it has yet. 

Bridge the divide between your content and audience.

Learn the 4 stages of audience awareness—and the content you need to address each one.

1) Problem unaware

2) Problem aware

3) Solution aware

4) Product or service aware

Awareness stages infographic

The more targeted your content, the better you’ll connect with buyers.

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