Your company’s visual brand identity is often the first interaction point with the outside world. It’s like a virtual handshake; an introduction that speaks for your company before anyone can even open their mouth.
We all know what we think of the guy or gal with a limp handshake.
The same rule applies to visual brand identity. If your company’s visual presentation feels ridiculous, people will think it is ridiculous. So how do you get your brand identity in order?
Think of your brand as a person: What kind of first impression do you want it to make? What kind of personality should it have? What is it inspired by? Do its accessories match?
Once you determine the answers to these questions, gather your ideas. Do your research. Be open with your designers. And let your true visual brand identity reveal itself.