You know brand messaging matters. It’s the thread that ties together every piece of content you create and every communication you send out. It articulates your company’s value, stirs up interest in what you have to offer and ultimately makes people want to buy from you.
But as interaction with clients, prospects and partners has shifted from digital-sometimes to digital-only, brand messaging has taken on a new, more critical importance. The reason is simple: it has to do more work. You can’t rely on in-person presentations, explanations or demonstrations to prop up a weak, confusing or complicated message.
You also can’t depend on messaging that doesn’t resonate in this current business climate. The COVID-19 pandemic hasn’t just transformed how you interact with clients. It’s altered priorities and changed why, what and how your clients buy—possibly for the long-term. And your messaging needs to reflect that.
Now is the time to be proactive in evaluating and strengthening your brand messaging to clearly convey who you are as a company, what you do and why it matters to your audience as they push forward in this new reality.