EAL MFG had just completed a company-wide rebranding initiative. With their largest trade show of the year eight weeks away, they wanted to test paid social media advertising and announce the launch of the new brand to prospects and distributors in order to increase trade show traffic and boost brand awareness.
+ Generated 25 landing page conversions within the first 2 ½ weeks
+ Increased landing page traffic by 55%
+Updated EAL’s social media properties to reflect new branding and messaging
Increase brand awareness and generate more trade show booth traffic at World of Concrete 2017.
PRODUCTS & SERVICES
Commercial Concrete Reinforcing Supplies & Accessories
EAL MFG is a Dallas-based manufacturer and fabricator of concrete construction reinforcing products and accessories, such as welded dowel assemblies (WDA/paving baskets), reinforcing dowels, multi piece tie bars, keyway, smooth round, tilt wall components, and stringline accessories for paving machines.