CASE STUDY

Developing a New Brand and Web Presence

COMMERCIAL REAL ESTATE SERVICES
Reologie’s new brand needed to translate into a website experience that validated the company’s services and expertise as well as establish credibility in the eyes of potential commercial real estate partners.
RESULTS

+ Defined overall brand identity and developed new company logo

+ Created branded marketing collateral including business cards, stationary and presentation materials

+ Designed and developed new website presence

CHALLENGE

Update Reologie’s online presence and redefine their overall brand to more accurately reflect their vibrant, dynamic company personality.

SOLUTION

We worked with Reologie to put their brand house in order. This included developing a new logo, evolving their visual brand identity and shaping their tone of voice. The design components we created were also incorporated into Reologie’s offline collateral, including advertisements, stationary and business cards.

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With the foundational elements in place, we developed a site structure that balanced the users’ desires with Reologie’s needs. Each page was carefully designed to support the website’s overall goal: validate Reologie’s breadth and depth of experience.

To showcase Reologie’s expertise, we created interactive infographics to incorporate throughout the site. We also designed an interactive map listing all of Reologie’s commercial real estate transactions to demonstrate their large footprint throughout the U.S.

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RESULTS

We created an online presence that not only conveys that Reologie “sees commercial real estate differently,” but also shows it. Each page of the Reologie website reflects their unique personality, demonstrates their unconventional approach and conveys their extensive expertise in commercial real estate—proving their legitimacy to potential customers and partners alike.

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INDUSTRY

Commercial Real Estate Services

PRODUCTS & SERVICES

Commercial Real Estate

WEBSITE
ABOUT

Reologie is a commercial real estate advisory firm formed on a “relationship-first” philosophy. Reologie combines decades of experience, strategy, creative solutions and technology to deliver value, regardless of a transaction.

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