Growing a company is complicated. And confusing. And frustrating. So we’ve distilled the process down to its most basic elements, giving you step-by-step guidance on how to create sustainable and scalable revenue growth. Achieving organizational growth isn’t a magic trick; it’s science. And here in the Symbiont Lab we’ve discovered there’s more than one formula…
B2B marketers have done a great job producing volumes of content, but very little of it means anything to the people who matter most: potential buyers.
This overflow of content has made it increasingly difficult for companies to gain the attention of buyers and drive real business results.
“Do I outsource my marketing or keep it in-house?”
It’s a common dilemma that exists for many B2B marketers, and the answer differs depending on your company’s situation.
How do you turn a stranger into a customer? The secret lies in the buyer journey. But what’s the buyer journey? We’re glad you asked.
Because when you understand the buyer journey, you understand customer behavior—allowing you to broaden your reach, generate quality leads and close more deals.
You think your products and services are pretty great. We can’t blame you there. But we have to break it to you, no matter how great your products and services are, not everyone (gasp!) is your ideal customer.
Why is that an important distinction? Consider this: Do you have a better chance of catching fish in a barrel or in the ocean? Enough said.
Your company’s visual brand identity is often the first interaction point with the outside world.
It’s like a virtual handshake; an introduction that speaks for your company before anyone can even open their mouth.
B2B marketing is changing at light speed. From managing increased customer expectations to selecting the right technology vendor, there is truly a lot to consider when trying to stay ahead of the curve.
But it doesn’t have to be overwhelming.