In today’s content-crazed, data-driven and search engine optimized world of sales and marketing, there is one thing that often gets overlooked: the human element.
Inbound leads reign supreme for lead generation. They come knocking on your door, are actively looking for your product or service and cost significantly less than outbound leads.
What most companies eventually realize is that in order to meet monthly and quarterly goals, inbound lead generation simply isn’t enough.
Buying a subscription to a contact database, making cold calls and sending cold emails doesn’t get you new customers. It gets you the cold shoulder.
Only roughly 1% of cold calls result in a meeting. And 90% of B2B buyers don’t respond to cold outreach at all.
Sales lead follow up often feels like a scene out of a dog park. Unannounced, a stranger’s dog scampers over to your dog. This new dog starts sniffing around.
Your dog looks up at you wondering, should I sniff back? Should I lick its face? What do I do here?